jell-o: naa 2014

A vehicle triggered digital outdoor board reminds commuters that jell-o provides unlimited possibilities for you and your children’s imagination.

art direction: deanne bedier design
writing: pony friday
client: national advertising awards 2014

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The above board would show hot water pouring down on a mound of Jell-O powder. The Jell-O powder would be continuously changing colours, from blue to yellow to orange to red then purple and back, creating curiosity.

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A vehicle-triggered sensor would sit fifty metres out from the board waiting to delight passing motorists. Each vehicle that passed by the sensor would prompt a different Jell-O inspired image to appear—the more vehicles passing over the sensor, the faster the images would change.

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