advertising

scotties: nac 2015

We used a centrefold to create an authentic, powerful and emotional connection with consumers by juxtaposing a classic use of tissue products, bra stuffing, to cross the generational gap. This unexpected life-sized image draws attention to one of the most devastating killers of our time and resonates with women in a very personal way. It [...]

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bull’s-eye: naa 2014

bull’s-eye barbeque sauce app helps you respect your meat and your time with recipes, games, prizes, photobombing tools and more. art direction: deanne bedier design writing: pony friday client: national advertising awards 2014 We’d introduce the App on Bull’s-Eye product labels and product samples on meat in local grocery stores. The more you interact with [...]

Open book's page on gray background

brent mykytyshyn photography

brent mykytyshyn photography marketing posters and postcards to draw awareness to his quality of work, dedication to the craft and assertive nature. art direction: deanne bedier design writing: pony friday client: brent mykytyshyn photography

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envirocare: naa 2014

Envirocare print ads draw attention to the busy multitasking mom, letting her know that she can help save the world with paper products. art direction: deanne bedier design writing: pony friday client: national advertising awards 2014

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jell-o: naa 2014

A vehicle triggered digital outdoor board reminds commuters that jell-o provides unlimited possibilities for you and your children’s imagination. art direction: deanne bedier design writing: pony friday client: national advertising awards 2014 The above board would show hot water pouring down on a mound of Jell-O powder. The Jell-O powder would be continuously changing colours, [...]

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crystal light: naa 2014

crystal light print ads solving the need for women to have something that satisfies their taste buds without compromising their calorie counting. art direction: deanne bedier design writing: pony friday client: national advertising awards 2014

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canada sports hall of fame

canada sports hall of fame posters to advertise the raffle to win the ultimate sports fan dinner at the 2012 hall of fame induction ceremony art direction: deanne bedier copywriting: dave mckean photography: brent mykytyshyn client: canada sports hall of fame agency: woodruff sweitzer Concepts:

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hybrid bull

a. “make the shift to high-performance hybrids.” b. “the most fuel-efficient hybrid on the market today.” c. “you don’t have to be a carmaker to be bullish on hybrids.” “Learn more about Canada’s most efficient hybrid at www.hybridbull.ca” art direction: deanne bedier copywriting: eric howling client: beefbooster agency: woodruff sweitzer

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auto show

art direction: deanne bedier, stephen dawe design: deanne bedier copywriting: jared keen client: amec, cardel agency: rps design

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mustard campaign

alternative writing workshop art direction: deanne bedier, stephen dawe design: deanne bedier photography: brent mykytyshyn client: dandelion magazine agency: rps design

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y stage poster series

y stage poster series for vertigo’s children’s theatre. Ad Rodeo, Anvil award, Illustration/Campaign. art direction: deanne bedier illustration: deanne bedier copywriting: geoff mckenzie client: vertigo theatre agency: rps design

5 senses

tanbridge academy

a. “the world according to tanbridge | academics and athletics in equal gravity” b. “the composition of tanbridge | a strong bond between academics and athletics” c. “the anatomy of tanbridge | academics connected to athletics” d. “the tanbridge universe | academics and athletics in perfect harmony” art direction: deanne bedier photography: brent mykytyshyn copywriting: [...]

molecules featured